Privacy Policy

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Privacy Policy for Highlife.com.pk
Effective Date: July 25, 2025

Highlife.com.pk ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our website: www.highlife.com.pk.

1. Information We Collect

We may collect the following types of personal and non-personal information:

Personal Information
- Name
- Phone number
- Email address
- Billing and shipping address
- CNIC (only when required for promotions or delivery verification)
- Payment details (processed securely via third-party gateways)
Non-Personal Information
- IP address
- Browser type and device
- Referring pages and exit pages
- Time spent on our site
- Cookies and usage data

2. How We Use Your Information

We use the information we collect to:

Process and deliver your orders
Respond to customer service inquiries
Send order confirmations, shipping updates, and promotions (with your consent)
Improve our website, products, and customer experience
Detect fraud and ensure website security

3. Sharing Your Information

We do not sell your personal data to third parties. We may share your information only in the following cases:

With trusted third-party service providers (e.g., delivery companies, payment processors)
When required by law, legal process, or government request
To protect our rights, property, or safety, or that of our customers

4. Cookies and Tracking Technologies

We use cookies to:

Recognize repeat visitors
Store user preferences
Analyze website traffic
Enable marketing and remarketing campaigns (e.g., via Facebook Pixel or Google Ads)

You can control or disable cookies through your browser settings.

5. Marketing and Communication

By signing up or placing an order, you may receive marketing messages via:

SMS
Email
Social media or messaging apps (e.g., WhatsApp)

You can opt out anytime by clicking “unsubscribe” in emails or replying “STOP” to SMS.

6. Data Security

We take appropriate measures to protect your personal data using:

SSL encryption
Secure payment gateways
Access controls and data minimization practices

7. Your Rights

You may:

Request access to the data we hold about you
Ask for corrections or deletion of your data
Opt-out of marketing communications
Withdraw consent where processing is based on consent

To do so, contact us via the information below.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content. Please review their policies before sharing information.

9. Children’s Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the effective date mentioned at the top.